The brand pedag® stands for quality, eco-friendliness, sustainability, innovation and well-being. Since its establishment in 1955, Schelchen GmbH has been working on this reputation by making high quality insoles, orhtotics, shoe care products and shoe trees.

Just four years after producing his first insole, Hartmut Schelchen started exporting pedag® products outside of Germany. In 1971, the demand for high-quality insoles and shoe care products had increased so much that the company had to leave the property in Berlin-Charlottenburg and move to larger premises in Berlin-Schöneberg. In 1975, the original brand name HS Schuhbedarf was changed to pedag® International. "pedag" is derived from the Latin word pedes, meaning foot.

Today people in more than 50 countries appreciate the quality products of Schelchen GmbH because of their high quality, the eco-friendly manufacturing processes as well as the highly professional and reliable collaboration with orthopedists (foot supports), chemists (shoe care) and other experts.